Have you been thinking about writing a blog post but don’t know where to start? Do you feel like there is so much you don’t know, and you’re afraid you’ll get it wrong? Don’t worry, we have all felt that way. The more you do it the easier it will get, and these 15 Easy Steps to Create a Blog Post will help.
Creating a blog post really isn’t as scary or intimidating as it seems. There are several parts, but if you break it down step-by-step you will have it mastered before you know it.
By using these steps you will soon be a pro. You will need to do a little pre-planning and organizing in the beginning, and then you will put it all together in the end.
But don’t worry, I will walk you through every step and explain it in detail. Are you ready to get started with writing a great blog post? Then let’s go!
“The secret of getting ahead is getting started.”~Mark Twain
#1 The Secret to Choosing a Topic People Want to Read
The first step to creating a great blog post is to choose your topic. Be sure to stick to your niche. It will confuse your readers if you write outside of what your blog claims to be about.
For example, if your blog is about traveling and you write a post about how to groom a dog, your readers will be confused and look elsewhere for travel information.
When you think about writing a blog post, make sure it is something you like or are interested in. It may seem boring and your readers will be able to tell if it is not something your are passionate about.
The biggest secret in choosing your topic is to try to solve a problem for your readers or entertain them. People usually search the internet for two reasons: to solve a problem or to be entertained.
If you want to capture your audience, then make sure you are doing one of those two things. They will become your fans and return back to your site for more if you do. I talk more about how to do this in the “Know Your Audience” step.
The slideshow below from slideshare.net gives The Ultimate List of Blog Post Ideas if you are having trouble coming up with one on your own.
How exciting! You’ve completed your first step and chosen your topic for your blog post! You’re off to a great start!
#2 Do Your Research and Be an Expert
Your main goal is to sound like an expert in your niche. It is important to do research on your topic. You do not want to give false information or sound like you don’t know what you’re talking about. This would be a quick way to lose your audience. Also, be sure to take good notes while you are searching for information on your topic.
You are not expected to know everything about every topic. There are many bloggers out there and none of them have all the answers. So, it is OK if you look at other blogs to get information, but make sure you never copy someone’s blog post.
You can use sites for research, but you need to say it in your own words. If you take other people’s information, people will soon catch on to you, and it could cause your blog to have problems with Google.
Just take notes and write them in your own words. Give credit to the original author by linking back to their post if you use their exact words or quote. If you do these things, you will be fine!
You don’t have to be great to start, but you have to start to be great!~Zig Ziglar
#3 Create a Simple Plan to Get Big Results
The best and easiest way to create a plan for your blog is to create an outline that lays out how you want to write your post. It is important to organize the information you collect while you are doing your research, and it can help you write the best post possible.
This simple plan can get you big results because your article will be more cohesive, and you will be intentional about how you want to inform your readers. Your content will flow more smoothly, and they will be able to easily follow through your blog post.
This is where you will decide how you want to present your information. You can write your post as a list such as, 7 Tips for Traveling with a Small Child, and then explain each one as you list it out. A “how to” such as, How to Make a Halloween Costume for Your Puppy is another method, or you can even present a question to be answered for example, What’s for Dinner Tonight? and then you can write out a menu for your readers.
If it has been a while since you’ve created an outline and you need a refresher, or you’re just not sure where to start, I have a link below to show you how to create one.
#4 Be Sure to Check Your Facts
Do you want people to trust you and see you as an expert? If so, make sure you know what you’re talking about. As I mentioned above, it is important for you to give information and facts that are correct.
Double check your facts and always give credit where credit is due. If you use a statistic or quote give a link back to their site. They deserve the credit, and you don’t want to plagiarize.
#5 Secrets to Writing a Catchy Title that Gets Clicks
If people never click on the title, they will never read your post. That is why it is extremely important to create a catchy title that will get your readers’ attention.
There are lots of blogs out there, and you want yours to stand out. The first thing they will see is your blog post title when they are doing a search, so make it count. Below are some secrets to creating a catchy title:
Secrets to Writing a Catchy Title
-Keep it short and simple
-Be clear on what your post is about
-Create something that’s better than what’s already out there (Research other posts that are similar and make yours better)
-People want to be in the know, so give them tips and secrets
-Use emotional words in your title:
There are different types of blog posts, as I mention above. You can create your post as a list of items that people can read through, a “how to” that explains how to do something, or you can pose it as a question that you will answer in the blog post.
Once you decide how you want to write your post, you can decide on the title of your post. For example, you might create a title like 7 Tips to Help Your Baby Sleep at Night. This would be a list post, and you would list the seven tips to help your reader.
You could create a title like this, How to Design a Retirement Portfolio. This would be a “how to” post that would teach your readers how to do design a retirement portfolio.
Another type of post title would be a question such as, Do You Want to Learn How to Travel for a Living? In this post you would answer the question and tell your readers how to do this.
If you apply all these tips, you will have a catchy blog title that will get people to click on it, and you will be on your way to completing your blog post. You’re doing great so far! Don’t give up! You can do this!
#6 Types of Quality Images That Get Your Readers’ Attention
People are naturally drawn to look at pictures, especially if they are of high quality. It also breaks up the words and allows the eyes to rest. This helps people to read long posts without wearing out before they finish, because of this it is important to use images within your post.
Using quality images in your posts can get 94% more views than a post without images. (source Jeff Bullas) And who doesn’t want that?
There are a few ways you can use images to break up your post. You can use the usual pictures that should always relate to your article. You don’t want an image of a car if you’re writing about how to clean your house in record time.
Another type of image is an infographic. This is an image that has information and facts on it, and it helps your readers understand what you are writing about.
Below, I have posted example of an infographic that gives you 8 Secrets to Writing Faster Blog Posts from j6design.com. They have included graphics and information that help you quickly understand how to write a blog post faster.
You can also use an image with graphs and statistics. Your readers like to feel as though they can trust you, and you know what you’re talking about. You can help ease their doubt by posting statistics that prove you are an expert in this area.
Below is an example of a statistics image. This came from orbitmedia.com and discusses how long it usually takes to write a typical post.
#7 Do You Know Your Audience?
This is not difficult but can be tricky sometimes. Often bloggers don’t know the audience they are writing for. It is important to know this so you can attract the people you want and increase your following.
There are a few ways you can learn about your audience. First, you can do some research about them. You can look through the different social media sites and find out what they dream about or what problems they need solved, because remember, they are either looking for a solution to a problem, or they are wanting to be entertained.
You can also go to blogs that are similar to yours and read the comments section. If you listen they will tell you what they want to find out about and sometimes how you can solve it.
“Never give up. Keep your thoughts and your mind always on the goal.”~Tom Bradley
#8 Show, Don’t Tell Your Readers
What does this mean, you ask? It took me a little while to figure this one out too, but it’s really not as difficult as it sounds. It basically means exactly what it says.
If you tell your readers, you are just giving information. However, if you show your readers, you are describing things in detail that help them have an emotion to what you are saying. Essentially, you are teaching them what they need to know.
The best way to show your readers is to put yourself in their shoes. Try to understand how they feel, what their fears are, and what frustrates them. This engages your reader and helps them listen to what you are saying.
You’re half-way there! Keep up the good work! You can do this!
#9 Increase Engagement by Motivating Your Readers
Your readers need you to encourage them. They need to know you are on their side and you are there for them. This helps them to trust you and continue to come back for information from you.
It’s like making new friends. They want to know that you are human and experience things just like them. You don’t want to make your posts about you, but let them know you understand.
You can motivate your readers by giving them a pep talk, or talk about what their lives will be like if they accomplish what you are trying to get them to do. How will they feel after this?
#10 Use Internal Links to Boost Google Rankings
Google likes it when you include internal links throughout your blog posts. This just means that you include links to some of your other articles in your post.
They shouldn’t be sticking out just anywhere, but they should flow naturally throughout your post. You should talk about how this will help your reader fix the problem they are trying to solve.
You may not have many posts to link in the beginning and that is OK. However, you can try to find ways to link the few articles you do have, and you can always go back and link them later.
#11 You’re Ready to Write that Epic Post
Yay! You’re finally ready to start writing your post! Isn’t it a great feeling? You’re going to do a great job. I just know it!
The important thing to remember is to start strong and end strong. Many people fizzle out as they are writing and their ending isn’t very strong, interesting, or helpful.
Your first paragraph should grab their attention. You want to relate to them and let them know you understand. You also want to leave your readers with something to keep them wanting more and continuing to come back. So, make your ending a good one!
When writing your post, make sure you usually have around 1000-2000 words. Longer posts have a higher ranking in Google, which gets more people to see it and click on it. Every post doesn’t have to be this long, but many of them should be.
Your paragraphs need to be short and sweet. This is a difficult one for me as a teacher because we teach students there should always be 6-8 sentences in a paragraph. However, in the blogging world it’s best to only have about 2-3 sentences per paragraph, because most people are reading on their phones, and they will lose interest if there are large blocks of text.
If you write more than that, it becomes overwhelming for your readers, especially on a mobile device. Breaking up the paragraphs gives your readers small breaks and makes it seem doable.
Another important part of writing a blog post is to use headers. Headers also break up your information, especially if it is a long post, and they allow your readers to quickly scan to see if they want to read your article. So, you need to make sure your headers will get their attention.
#12 The Top 4 Ways to Edit Your Article
Always, always, always, read your article a couple of times before you post it. You should try to read it a loud if possible, because you will hear more mistakes that way. I promise it works.
While you are reading your article, be sure to check for grammar and misspellings. You won’t appear very much like an expert if you have a lot of errors. However, don’t feel bad if you miss one or two. We are all human and it just happens no matter how many times you read it.
After you post it, be sure to check it on every platform you can. You need to check it on a desktop, mobile device, and a tablet if possible. Sometimes it looks great on one platform but can be a mess on another one, so don’t leave this step out!
Once you have it published, go back and reread it again to check one last time for those mistakes you might have missed.
I’m so glad you are still with me. I know it’s a long post and there is a lot of information, but you’re doing great! You can do this! It will all be worth it when you’re finished!
“Never, never, never give up!”~Winston Churchill
#13 A Call to Action Your Readers Can’t Resist
I have to admit, when I first started blogging, I heard this all the time, and I had no idea what they were talking about. Now I know it means getting your readers to commit to some type of action.
If you’re just getting started you may not have anything for people to sign up for, such as an ecourse, or ebook. It’s ok if you don’t, because you can still try to get people to sign up for your email so you can keep them informed on what your are doing on your blog.
A great way to do this is to use a program like Convert-Kit or some other platform that allows you to have a box so people can put in their email addresses and sign up for your newsletter or some type of freebie.
Some other ideas for call to action are asking people to share your content, promote an event, or get them to buy something. Below, I posted an example of a call to action that asks people to join an email subscription.
As you can see, it is asking for them to put in their email in exchange for receiving recipes and secret cooking tips. If people trust you enough to give you their email, they will be more likely to purchase items from you and/or continue to come back to your blog for more information.
#14 Optimize Your Post Like a Pro
Optimize is another one of those terms you may not understand in the beginning, but you are going to hear it a lot and for good cause. It’s very important to get people to see your posts.
To optimize means to design your article in a way that causes your post to rank high in google. I’ve already mentioned several of these optimizing tips in some of the other steps, such as using headlines, images, and your title.
You can also optimize your post easily by using a plugin called Yoast. This plugin helps you to be able to fill in parts of a template and it tells you what you need to do to make it better.
For example, it helps you create a meta description which is a summary of what your post is about. It also helps with the keywords and other things that will get your post to rank higher in a search engine. Search engines will show this when the keywords are specifically typed in.
#15 How to Get More Social Shares for Your Post
If you want to get your name out there you need to share it on as many social media outlets as you can. You don’t need to rely on them solely, but they do help to drive traffic to your blog.
It’s more important to drive traffic to your blog organically through search engines, but until you get yourself established, it’s perfectly fine to spread the word through social media.
You’ll need to set up accounts for each one specifically such as, Facebook, Pinterest, Instagram, and Twitter. Then you need share your material, and work on getting followers. This will give you a great start in attracting visitors to your blog.
Statistics show that articles with more words get shared more often. As I mentioned before, it is better to have posts that contain more than 1000 words. But don’t take my word for it. This stat from okdork.com shows the more words people have in their post the more likely people are to share them.
As you can see, posts that have 3,000-10,000 words get shared on average up to more than 7.5k times with combined social media types.
In addition to writing longer posts there are few other things you can do to get people to share your information. Below, I have listed 5 ways to help you with that.
Get People To Share Your Post
-Add social sharing buttons: It’s important to place social sharing buttons on your blog and post so that they are easily found by your readers
-Customize content for your audience: be sure you know your audience like I discussed in step #7. Then you can write articles that are geared exactly toward what they need
-Use visuals -videos, images, etc: People are more likely to share a post that has quality images or videos that relate to the post.
-Make sure it’s mobile friendly: A large portion of your audience will likely be using a mobile device to read your blog. It’s is important to check it to ensure those people can have a great experience on your blog too.
-Build relationships: You need to work on building relationships with your audience, but also with your competitors. You can do this by engaging with your followers. Talk to them in the comments section and in email. Also, it helps to build relationships if you share your competitors content. Usually, they will share yours, as well as, to build those friendships.
Get My Checklist to Help You Create Your Blog Posts
To make it easy for you I have created a super cute checklist of all the steps you need to create a great blog post. Place it in a plastic sleeve and use a dry erase pen to check it off each time you write a blog post. This way you will know you’ve included all the steps, and you don’t have to download and print it every time. Sign up to receive emails on updates, new content, and get this awesome checklist to help you!
What questions do you have? Leave a comment. Let’s Chat!